Strategic Partnerships With a Smile
Geneva, September 22 — Starting October 1st, 2025, Camping Vision will officially change its name to VacanceSelect Travel. This name change reflects the company’s ambition to operate under a stronger and more recognizable umbrella brand, while continuing to bring together its well-known consumer brands VacanceSelect, Allcamps, LuxCamp, Danskbilferie, and Friferie.
For partners and customers, nothing else changes. The company’s structure, partnerships, and way of working remain exactly the same.
“Our decision to adopt the VacanceSelect Travel name is a natural step forward,” says Ralf de Bruijn, managing director of VacanceSelect Travel. “VacanceSelect is a well-established and trusted consumer brand in the European holiday market. Operating under this name strengthens our visibility and supports our growth ambitions, while maintaining the diversity of our other successful brands. And while we’re focused on numbers and results, we never lose sight of the human touch: the smile behind every call, the energy of true collaboration, and the detail that turns ‘well arranged’ into ‘well felt.”
A new name with a broader portfolio.
The rebranding also aligns the company’s identity more closely with its broader portfolio, which now includes not only campsites but also holiday parks and resorts. By uniting its brands under the VacanceSelect Travel name, the company aims to:
- Strengthen recognition in the market
- Support marketing and recruitment efforts by leveraging the VacanceSelect brand
- Continue offering a diverse range of quality camping and holiday products
For partners, the message is simple: only the name changes. The team, processes, and commitment to delivering value remain exactly as before.
